What are DA and PA in SEO?

DA and PA is the most important part or pints for any SEO strategy.

DA Stand for Domain Authority. PA for Page Authority.

Domain Authority and Page Authority, both score metric, developed by SEOMoz, to predict the ability for SEO improvements across the thousands of search engines.

Authority is a qualitative standard of any web property that significantly affects the property’s overall visibility and rankings in search engines.

Both scores range from 1 to 100, with higher scores corresponding to a greater ability to rank.

Domain Authority(DA)

Domain Authority score helps to measure the domain age and popularity. DA offers a lot of flexibility in terms of how, where, and when you create content and links.

DA is the most important for a website because it will help new pages of content get indexed more quickly.

Domain authority uses a 0 to 100 logarithmic range. A high DA score means your complete website or all the pages on your domain have the potential to rank well prominently in the search engine result pages (SERP).

Some simple ways you can increase your domain authority

Create lots of high-quality content with a tight internal linking structure.
Work on earning lots of high-quality inbound links(Backlinks).
Give yourself time on posting articles on other websites(Guest Post), DA will increase slowly.
Remove all bad links pointing to your website.

Page Authority

Page Authority is the measure of the strength of an individual or particular pages.

PA scores go from 1 to 100 that predicts how well a specific page will rank on search engine result pages (SERP).

This score is based on data from the Mozscape web index and includes link counts, MozRank, MozTrust, and dozens of other factors.

Some simple ways you can increase your Page authority

Page authority fully depends on the root domain.
Ensure the content of your chosen page is unique/original highly detailed, relevant, and readable.
Make sure your webpage is fully functional and optimized for search engine optimization.
Include internal linking of the page with other pages of your website.
Earn lots of high-quality do follow inbound links to your page from an external webpage.
Create anchor links with high domain authority website that must point to your page.
Remove any bad links pointing to your page.
Increase the loading speed of your webpages.
Promote your content via social media.