Basically, the redirect practice is an effective way to send the messages to both your readers and the search engines about the fact that the page they are looking to visit or index has already been removed. In this case, they can be pointed to the new page automatically without facing the 404 error.
Redirection
Redirection is basically a process in the web of automatically transferring end user from one URL to a different URL.People create redirects for different reasons. In fact, 99% of redirects are designed when the website owners change their URL structures or when they have changed the post slug of a page.
Usually, a website owner redirects a page for the following reasons
- When a URL is broken or it doesn’t work.
- A website or webpage is no longer active.
- When you have a new website or webpage that you want people to visit instead of the old one.
- In the case of A/B testing a new webpage in terms of design or functionality.
- When fixing a webpage and you want to temporarily make a bypass for your For users for constant website experience.
Types of Redirects
Basically, there are two types of redirection: temporary and permanent. From a user’s view, there’s no difference between them, but there is one from a search engine’s aspect.
- 301 Redirect
- 302 Redirect
301 redirect
301 redirect, or also known as a permanent redirect, should be put in place to permanently redirect a page.
The 301 redirect is the most commonly applied redirect used by the majority of webmasters.
It informs search engines and online visitors when a page has been permanently moved to a new location. For this reason that is highly recommended for you whenever you move your web pages.
301 redirect help SEO
It is an essential and important used for better SEO.
Actually, the old links of your website already get the link juice after being indexed by a lot of search engines.
By adding the 301 redirects, you can maintain the link juice so it maintains your website domain authority(DA) and searches engine ranking when you are moving a site from one URL address to other URL address.
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302 redirect
302 redirect also known as a temporary redirect, should be put in place if you need to redirect your site visitors into another webpage but you think to bring the redirected page back after some time.
This type of redirect tells the search engine that the web page temporary moved to the new URL and browser remember it depending upon the server configuration and set up.
302 redirect for SEO
302 redirects will not pass any link juice from the redirected page to the bypass page so this redirect was rarely used.
The redirected page will still retain its PageRank, Page Authority and Traffic Value and the bypass page will not gain any.
It’s quite risky to use a 302 redirect by mistake. It will really put a bad impact on your site’s search engine visibility.
Most of the SEO specialists don’t use 302 redirects when fixing the on-site qualities of a website.
Alternatively, a 302 redirect is often used when they want to test a new page for client feedback but they don’t want to damage or change the old page’s rankings and history.
Tips for better redirects
If you want to do better redirects then keep these words mention below:
- Redirect to correct version of your website URL (like: non-www/www/http/https).
- Avoid chained redirects.
- Create perfect redirects.
- Don’t forget to execute IP Canonicalization.
- Use a 302 redirect for URLs which are not active now.
- Use a 301 redirect for URLs that will never be used again.
- Avoid redirects whenever possible.
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